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We've all heard about a classic BLT sandwich, but what about a PPC sandwich?

We've all heard about a classic BLT sandwich, but what about a PPC sandwich?

13th July 2018

By Sophie Turner. Read More…


Post GDPR: Growing your email list

Post GDPR: Growing your email list

26th June 2018

Now the new General Data Protection Regulation has finally come into place, us marketers can breathe and drink a well deserved gin and tonic (or four). Although the GDPR apocalypse has been and gone, unfortunately our work isn’t over just yet.. Read More…


Micro-influencers: why you need to reach out

Micro-influencers: why you need to reach out

11th June 2018

The term influencer is bandied about so often these days that many tend to avoid dipping their toes into the pool of outreach altogether. We’ve all seen social posts from reality TV stars holding the latest brand of tooth whitening paste or Skinny Tea in a totally-not-staged photo, t-shirts rising up to reveal oiled, rock-hard abs. The thing is, celebrity influencers aren’t as powerful as you might think.. Read More…


Seven simple steps for perfecting your subject line

Seven simple steps for perfecting your subject line

11th June 2018

For every marketing email you create, you need to establish a clear, intriguing and eye-catching subject line to stand out from the unopened crowd. With this in mind, here are seven simple steps to perfecting your subject line.   . Read More…


4 tips when choosing your Facebook and Instagram campaign objective

4 tips when choosing your Facebook and Instagram campaign objective

31st May 2018

Despite the Cambridge Analytica fiasco barely months ago, Facebook has not stopped growing and it remains the biggest social media platform, with over 2 billion active users each month. Facebook has reported consistent growth, not only in the number of users (up 13% since last year) but also in advertisers’ spend, with the first quarter of 2018 seeing a 62% increase YoY.. Read More…


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