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The struggles of a charity marketer

The struggles of a charity marketer

21st February 2018

At Cobb Digital, we believe in supporting brands and organisations that make a positive impact on the world, and we’ve been helping a number of charities make the most of their marketing. One thing we have come to realise is that many charities don’t realise how many opportunities exist to help make their marketing go further. Below are just a few of the key ones.. Read More…


The rise of the robots: AI and content marketing

The rise of the robots: AI and content marketing

16th February 2018

When you think of artificial intelligence (AI), what’s the first thing that springs to mind? Bet it’s not creative content marketing. Unless you’ve been hiding from the news, the internet and just about any form of media in the past few years, you’ll know that AI is kind of a big deal. Robotics pros have been hard at work creating machines that can “think” just like humans. Basically, the robot apocalypse is coming.... Read More…


How to stage the perfect April Fool

How to stage the perfect April Fool

14th February 2018

The beauty of April 1 is that it offers you the chance to gain some free exposure, highlights the light-hearted side of your business and makes you and your company a talking point for a few days afterwards.. Read More…


Our five favourite PR campaigns in January

Our five favourite PR campaigns in January

5th February 2018

It’s the start of February which means it’s time to look back over January at some of my favourite PR campaigns. From Valentine’s Day in Greggs to free gin when your train’s delayed, here’s my favourite five:. Read More…


Is goodbye always the end?

Is goodbye always the end?

26th January 2018

Us email marketers have a tendency to treat unsubscribes like a bad break up. We’re here to tell you, it’s time to stop. Instead, utilise your last moments together effectively and try to encourage them to stay; or failing that, part on good terms. Here’s six tried and tested techniques to apply to your unsubscribe page to help you win back your subscribers heart.. Read More…


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