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Micro-influencers: why you need to reach out

Micro-influencers: why you need to reach out

11th June 2018

The term influencer is bandied about so often these days that many tend to avoid dipping their toes into the pool of outreach altogether. We’ve all seen social posts from reality TV stars holding the latest brand of tooth whitening paste or Skinny Tea in a totally-not-staged photo, t-shirts rising up to reveal oiled, rock-hard abs. The thing is, celebrity influencers aren’t as powerful as you might think.. Read More…


4 tips when choosing your Facebook and Instagram campaign objective

4 tips when choosing your Facebook and Instagram campaign objective

31st May 2018

Despite the Cambridge Analytica fiasco barely months ago, Facebook has not stopped growing and it remains the biggest social media platform, with over 2 billion active users each month. Facebook has reported consistent growth, not only in the number of users (up 13% since last year) but also in advertisers’ spend, with the first quarter of 2018 seeing a 62% increase YoY.. Read More…


Telling A Story With Google Trends

Telling A Story With Google Trends

22nd May 2018

As the current Cobb marketing intern, one (free!) tool I have dabbled with is Google Trends.... Read More…


Common spelling and grammar errors to avoid

Common spelling and grammar errors to avoid

25th April 2018

Carefully chosen words can capture your audience’s imagination and affect their emotions, inspiring and influencing them in a multitude of ways. Badly written copy, on the other hand, falls flat and loses everyone’s attention. So here's a simple guide on what not to do!. Read More…


Experiments in Google Tag Manager

Experiments in Google Tag Manager

13th April 2018

We've been experimenting with what Google Tag Manager can do to bring greater levels of insight to your website analytics. . Read More…


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