22nd July 2013
Cobb Healthcare Managing Director James Dempster offers his diagnosis on marketing and PR in the medical sector.
Healthcare professionals from across Sussex and Kent turned out in force last month for Cobb Healthcares first seminar on the importance of marketing and branding in the sector.
The event, held at the Spa Hotel Tunbridge Wells on the 27th June, introduced James Dempster as Managing Director of Cobb Healthcare.
James said: It was great to deliver a presentation that I feel passionately about and to witness the shifting attitudes to marketing in healthcare. With patients researching their options before arriving at a GPs surgery, there has never been a more important time to ensure that your medical practice is well represented both on and offline.
As well as advising how marketing can help medical professionals stand out from the crowd, he also advised on how consistent branding can set you apart from your competitors, as well as explaining how medical professionals can take advantage of online communications in promoting their services.
The seminar follows the launch of the new healthcare strand of the Cobb PR brand which hopes to help medical professionals achieve their goals in a rapidly changing landscape.
Cobb Healthcare is a dedicated PR and marketing agency, whose services range from total rebranding and online marketing, to press events and media interviews, and much more besides.
The agency will help all strands of the medical sector, including GPs, dentists and surgeons.
The Cobb Healthcare team will this month begin working with the NHS to implement a strategy to increase their market share.