30th September 2013
Over at Cobb PR, were not ones for blowing our own trumpet, but today Im afraid we have to. Last week we won a national award for our work on a combined PR and social media campaign for East Sussex County Council.
Our work with ESCC stimulated residents and businesses in rural East Sussex to register their support for superfast broadband. We reached out to people through a variety of communication channels including the media, social networking sites such as Facebook and Twitter and through ambassadors in the community. Thus proving that a fusion between traditional PR and its younger cousin social media, is a tremendously effective way of communicating a message to any market.
We hit our target of 10,000 signatures ahead of schedule and helped the council sign a deal with a telecoms provider in May. Jenny Devane, Broadband Engagement Manager at East Sussex County Council, said: "This campaign has achieved truly remarkable results despite a tight budget and these could not have been achieved without our collaborative partnership with Cobb PR, their dedication, and support."
The campaign has also been short-listed for a second national communications award and a regional award so hopefully we might have some more good news to share with you soon.
If you have a message that needs communicating, give one of us a call on 01323 416999 and we will be more than happy to help.
Julie Causton & Amy Simmons with the Fresh Award