Blog Archive

Oops – I didn’t mean to send that...

Oops – I didn’t mean to send that...

30th June 2015

It’s an awful feeling – your stomach lurches, you go hot, then cold, then hot again, your face starts burning, your palms sweat and you feel sick.  No, I’m not describing motion sickness, but the moment when you hit send and realise you’ve just sent the wrong email to the wrong person.. Read More…


Harness the Power of Current Events With Real-Time Email Marketing

Harness the Power of Current Events With Real-Time Email Marketing

15th June 2015

A key challenge for email marketers today is to set yourself apart from the noise of the busy inbox. Brands need to deliver value to their customers; whether it’s in the form of discounts, tips or useful information. Ask yourself – are you part of your customers’ conversation? Do you send emails that merge with a hot topic or event of the day? This is where real-time email marketing steps in.... Read More…


Using Social Media to Drive Revenue

Using Social Media to Drive Revenue

10th June 2015

One of the most common things I get asked is “how do I prove to my board that spending money on social media marketing results in additional revenue?” It used to be a tricky one, but not any more.. Read More…


Speeding gets red light from now on!

4th June 2015

My first thoughts when I read the letter from Sussex Police informing me that my car had been caught speeding was that, phew, on this occasion it certainly wouldn’t be me. And I admit there was a fleeting moment of smugness of “I told them so” when I looked at the timings to work out which of my children was the culprit and thought of the occasions when I’d warned them that speeding was not big, not clever and actually very dangerous.. Read More…

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