Ready for the storm?

28th September 2015

By Tim Cobb


If we could anticipate a crisis, life would be so much easier. Sadly, in most cases, we are taken by surprise and then have to fire-fight to bring matters under control.

In rare circumstances, the problem spills over into the public domain, with journalists sniffing around and Twitter moving into over-drive.

That’s when it is time to call in the experts! Cobb PR has been advising companies on handling the media, bloggers and trolls for many years. We can second-guess the route that journalists are taking and head them off.

And if TV comes a-knocking, we can help you prepare and establish your key messages.

Here are our top tips for a great TV interview:

Find out the facts

•  What is the angle of the story; what issue will be raised; who else is being interviewed?
•  Establish what questions you are likely to be asked and have answers prepared.
•  Core statements - have up to three of your most important points at the forefront of your mind. If you get to say all of them at least once, then you’ve succeeded.


• Talk slowly and control your breathing
• Smile if appropriate
• Don’t be put off by all the equipment and people.

Winning answers

• KISS - keep it short and simple!
• Make your core statements as early as possible.
• Avoid jargon


• Get angry
• Say “no comment”
• Blame other people in your organisation

And finally…

• Finish on a positive – try to turn around negative questions or issues and give a positive answer wherever possible.

How would you like our full list of Do’s and Don’ts? The first 10 people to email will receive by return email our two page guide to delivering great TV interviews.

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