Blog Archive

Facebook’s metrics have always been unreliable – why were you relying on them?!

Facebook’s metrics have always been unreliable – why were you relying on them?!

29th November 2016

Facebook has been plagued by reports of dodgy metrics. First it was video views that were criticised, with videos that autoplay as they whiz past in users’ feeds apparently artificially inflating the numbers.  Now it has come to light that the reach of posts and time spent reading Instant Articles have also been overestimated. Marketers have been up in arms about the revelations, with many expressing outrage and anger. But surely no one was taking Facebook’s own metrics that seriously, were they?. Read More…


The PR effect on the nation’s favourite Christmas advert

The PR effect on the nation’s favourite Christmas advert

29th November 2016

The John Lewis Christmas advert is now so embedded in our national consciousness that it’s as much part of the festive season as a jolly man in a red suit.. Read More…


The Digital View: UK Property Industry 2013-2016

The Digital View: UK Property Industry 2013-2016

24th November 2016

As a provider of digital marketing services for the property industry since our inception, we have navigated our way through the highs and lows that have enveloped the industry in recent years. Here’s a summary of our property journey so far. . Read More…


Remaining creative in a data-driven world

Remaining creative in a data-driven world

15th November 2016

No one can dispute the power of Big Data in today’s marketing world. But, as digital marketers will know, in this day and age, content is king. Currently, the question so many of us are facing is: How can we remain creative in a marketing world driven by data?. Read More…


Great customer service examples you have to see!

Great customer service examples you have to see!

15th November 2016

Good customer service is something we just expect to receive when spending our money, whether that is on dinner out at a pub restaurant, clothes from a high street chain or a brand new car from an international brand.. Read More…


5 top user design tips for boosting your Christmas sales

5 top user design tips for boosting your Christmas sales

7th November 2016

With Christmas fast approaching, retailers are facing a growing challenge to stand out in a crowded marketplace, where consumers have an abundance of choice and are becoming ever more savvy in their shopping habits. Retailers are using a multitude of channels to reach potential customers with carefully crafted messages – but once they click through to your website, how can you streamline their journey to ensure they actually make a purchase? . Read More…


Small but Mighty…Top PR Tips for SMEs

Small but Mighty…Top PR Tips for SMEs

4th November 2016

Many believe that PR is for the large corporate giants among us, that PR would be wasted on the small business or that it would be too expensive, a big investment with little reward.  If you’re agreeing with this, you couldn’t be more wrong. We work with many SMEs looking to increase their brand awareness and while many will think they don’t have a story to tell…it’s the success and story of a small business that’s so special. Here are our top tips for SMEs new to the PR world.. Read More…


What the heck is Natural Engagement?

What the heck is Natural Engagement?

2nd November 2016

My name’s Allegra, and I’m the Natural Engagement Manager at Cobb Digital. It’s the kind of job title that tends to raise a few eyebrows, and even I have to stop myself doing air quotes every time I say it. So I thought I would take this opportunity to explain what it actually is, and why it matters.. Read More…

Sign up to our newsletter Sign Up
Contact Us