2nd November 2016
My name’s Allegra, and I’m the Natural Engagement Manager at Cobb Digital. It’s the kind of job title that tends to raise a few eyebrows, and even I have to stop myself doing air quotes every time I say it. So I thought I would take this opportunity to explain what it actually is, and why it matters.
“Engagement” is a word that gets thrown around a bit too much in digital circles, often without actually meaning anything. But if you strip down all the awful marketing jargon, engagement is a vital element of building a successful business.
So what is it really?
Engagement, in a nutshell, is about building relationships. People do business with brands they like; brands that make them feel valued, add value to their lives, and prove the value of their services. You build a relationship with your consumers, and potential consumers, by:
At Cobb Digital, we help you engage with your audience using a variety of channels, including:
What’s the “natural” bit about, then?
There are a number of paid channels you can use to reach your audience, and in a crowded marketplace those channels are vital in order to get in front of the people you want to reach. But Natural Engagement focuses on growing organic, two-way relationships, rather than broadcasting outwards to people. Whereas PPC or online advertising focus on generating sales or direct conversions, engagement activity is playing the long game – building a brand identity and growing awareness amongst your target market.
Sounds great, but why should I care?
You’re probably not going to see a huge ROI from this kind of activity in terms of direct revenue, so why would you bother investing in it? Because the long-term rewards are massive! For example, …
Ok, I’m interested…
Great! Why not have a chat with us about how natural engagement can support the growth of your business? We can help you with a variety of strategic and tactical solutions, including (but not limited to):
Give us a call, ping us an email or pop in to Cobb HQ for a coffee to find out more!