7th November 2017
By Emma Wilder
Continuing our rundown of last week’s talks, we’re now onto the first of two of Engagement Manager, Allegra’s talks. Allegra brought engagement to the fore with an interactive session on content creation. Here’s what we learnt…
Didn’t think being creative with your content mattered that much? Think again. Your brand will be 3.5x more likely to outperform competitors with a creative online strategy and will take 1.5x more of the market share. Definitely some numbers to ponder! What’s more, in a crowded digital world, you need to do everything you can to stand out. And that usually means thinking outside the box.
Your industry might not be all that creative, but that doesn’t mean your marketing shouldn’t be (see above for the reasons why it should). It’s also worth remembering that creative marketing isn’t all about being wacky or loud. It’s more to do with establishing and expressing a recognisable and unique brand identity. One that your customers can connect with.
These are: Values, USPs, Audience, Brand Proposition, Channels and Ideas. Put these together and you’re on your way to creating content that sells!
Once you’ve put all of these together, you’ll find it much easier to get creative, no matter your sector! We can always go through this in more detail at one of our tailor-made content workshops , so don’t hesitate to contact us!
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