10th November 2017
We’re big fans of Akero, so we were pretty pleased when Alex agreed to tell our guests all about automation. Automation is a key element to digital marketing, and Akero’s own platform is a vital tool for our team, so it made perfect sense to mix their expertise with our own…
With so many platforms and tools out there, as well as a never-ending stream of business cards to handle, many marketers have become rather overwhelmed. Which is where Akero came in. Akero wanted to save space in their own marketing brains and take a more focused approach to all things data capture, testing and automation. This led to the development of Automation Plus, a single platform that holds all the good stuff. As regular users of Automation Plus, we can confirm this.
Alex took us through the true power of Automation Plus in great detail – we’ve just pulled out the best bits:
At some point, all of your marketing becomes geared towards conversions of some sort, so having a conversion strategy is kind of a big deal. Alex took us through the 4 As framework, showing us how to narrow down all the criteria that goes into the perfect approach.
If you want to find out more about Akero and their software, head to their site. Automation Plus has proved itself to us and our clients time and again, allowing us to revolutionise campaigns. Please don’t hesitate to get in touch to find out about all things automation and take your marketing to the next level.
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