Content Marketing

Brainstorming techniques

Brainstorming techniques

6th December 2017

Our favourite activities to generate creative ideas with your team. . Read More…


Let’s Get Digital: Thinking Bigger on Social Media with Allegra Chapman

Let’s Get Digital: Thinking Bigger on Social Media with Allegra Chapman

8th November 2017

Onwards and upwards with our Let’s Get Digital rundown, and today, we’re talking about the wonderful world of social media. After a quick tea break, Allegra was back, with a talk on all things social media marketing. Here’s her tips on thinking bigger with your strategy…. Read More…


Let’s Get Digital: Being More Creative Online with Allegra Chapman

Let’s Get Digital: Being More Creative Online with Allegra Chapman

7th November 2017

Continuing our rundown of last week’s talks, we’re now onto the first of two of Engagement Manager, Allegra’s talks. Allegra brought engagement to the fore with an interactive session on content creation. Here’s what we learnt…. Read More…


Getting digital at our client event

Getting digital at our client event

3rd November 2017

If there’s one thing we love more than anything, it’s sharing our digital knowledge with some of our favourite people. Thursday 2nd November provided us with just that opportunity. We hosted an information-packed event at Hotel du Vin, designed to let our clients and friends pick our brains on all things digital. . Read More…


We’re ALL Google Analytics certified!

We’re ALL Google Analytics certified!

12th October 2017

As of last month (September 2017), we’re pleased to say that every single member of the Cobb Digital team is now Google Analytics certified! This includes everyone from MD to account management, sales, and each individual within our delivery teams. We’re proud of this and feel it highlights our dedication to ensuring the very best for our clients.. Read More…


Marketing to Gen Z Myths & Truths BY A GEN Z

Marketing to Gen Z Myths & Truths BY A GEN Z

31st August 2017

There are a bunch of articles claiming to tell you how to market to Generation Z. Cobb Digital's own real life Gen Z-er busts some of they myths, and reveals a few truths, about how this age group really think and behave.. Read More…


Key words and content: the life of a digital intern

Key words and content: the life of a digital intern

15th August 2017

Getting to experience life in a real marketing environment has been invaluable for me. Here's what I learnt in my week at Cobb Digital. . Read More…


Getting the most out of brainstorming

Getting the most out of brainstorming

7th August 2017

We love brainstorming for the way it opens up creative possibilities and enables us to look at problems from new angles. We frequently get asked about the best way to hold a brainstorm and how to maximise results. So we’ve put together a few tips on planning, running and utilising your brainstorm.. Read More…


Keeping your head in the creative game

Keeping your head in the creative game

29th June 2017

As content writers far and wide will know, keeping your creative head on at all times is the key to producing great work time and again. But, as content writers far and wide will also know, keeping your head in the creative zone can be exhausting (if you’re unlucky enough to be out of creative juices) and more than a little confusing (if you’re lucky enough to have more than one great idea at the same time). Thankfully, this is a problem that affects even the very best, so there are a few tips and tricks to help us all keep our heads firmly in their creative content clouds.  . Read More…


Emojis: the new language of digital marketing

Emojis: the new language of digital marketing

31st May 2017

Love them or hate them, emojis have been around for a while (since 1998, to be precise), and it doesn’t look like they’re going anywhere anytime soon. In fact, linguist Gavin Lucas describes emojis as “the fastest growing language of all time”, and he’s not wrong. Emojis are becoming more and more a part of our online written language, so they’re not something that can easily be ignored by digital marketers and, whilst they’re probably not going to replace words altogether in a hurry, emojis are definitely something many marketers are beginning to incorporate into their messaging.. Read More…


Turn shoppers into customers for life with email marketing

Turn shoppers into customers for life with email marketing

14th March 2017

Repeat business is more cost-effective and efficient than constantly trying to win over new business, but it’s getting harder to achieve. Here's how email can lend a helping hand. . Read More…


The many hats of a digital content marketer

The many hats of a digital content marketer

24th February 2017

Businesses were once quick to judge the value of content marketing. Today, content marketing teams are recognised as a crucial part of an integrated, digital-driven team, with more hats to wear than a high-end milliner.. Read More…


Blogging for businesses: the numbers behind the letters

Blogging for businesses: the numbers behind the letters

27th January 2017

Did you know, blogs are the 5th most trusted information source on the internet? That makes your blog is one of the most valuable digital tools you have in your arsenal. If you’re looking to boost your online presence, position yourself as an industry thought-leader, enhance brand awareness and get your foot in the door of the content marketing world, your business blog is the place to start. Not convinced? Here are the irrefutable numbers behind the letters that are sure to win you over... . Read More…


Remaining creative in a data-driven world

Remaining creative in a data-driven world

15th November 2016

No one can dispute the power of Big Data in today’s marketing world. But, as digital marketers will know, in this day and age, content is king. Currently, the question so many of us are facing is: How can we remain creative in a marketing world driven by data?. Read More…


What the heck is Natural Engagement?

What the heck is Natural Engagement?

2nd November 2016

My name’s Allegra, and I’m the Natural Engagement Manager at Cobb Digital. It’s the kind of job title that tends to raise a few eyebrows, and even I have to stop myself doing air quotes every time I say it. So I thought I would take this opportunity to explain what it actually is, and why it matters.. Read More…


Content marketing: what not to do

Content marketing: what not to do

28th September 2016

Content marketing is a crucial element of most marketing strategies. Rightly so, it’s easier to communicate your brand, expertise and all-round greatness in a blog or article than it is using any other medium. Whilst it’s great that so many marketers and businesses have been jumping on the content bandwagon as of late, there are mistakes that we see crop up time and again. That’s why we’re going a bit Trinny and Susannah on you in this post (sorry); we’ve created the ultimate ‘what not to wear’ of the content marketing world.. Read More…


22 industry insights all content marketers must know in 2016

22 industry insights all content marketers must know in 2016

13th September 2016

On 2 September, a bunch of the Cobb crew travelled down to the seafront to attend the Brighton SEO conferenceOn 2 September, a bunch of the Cobb crew travelled down to the seafront to attend the Brighton SEO conference. Fun was had, people were met, and giant deckchairs were used, but most importantly, plenty of content marketing insights were learnt.. Read More…


Cook up valuable content with our fool-proof recipe

Cook up valuable content with our fool-proof recipe

19th August 2016

Before we get started, don’t panic. Thankfully for all of us, the recipe for great content does not start in a lab and is nowhere near as complicated as this image makes it look. This piece is going to start by pointing out that there’s definitely a difference between good content and great content. We want to focus on the latter.. Read More…


Now is the Summer of our Best Content

Now is the Summer of our Best Content

21st June 2016

2016 is proving to be a bumper year for the content marketing sector. As of February, marketing pros highlighted content marketing as the single most important strategy for commercial success. What’s more, 45% of business owners recognise blogging as their number one content strategy and 69% plan on increasing their blogging output.. Read More…


Creating Content for Millennials – infographic

Creating Content for Millennials – infographic

8th December 2015

Insights on how brands should establish the right line of communication to connect with the vast millennial cross-section of society. . Read More…


5 Steps to Sales Success

5 Steps to Sales Success

17th November 2015

Welcome to the Sales Funnel. Here we offer you a visual representation of a key element to any successful business.. Read More…


How to Add Value to an Existing Content Marketing Strategy

How to Add Value to an Existing Content Marketing Strategy

12th October 2015

Creating a successful content marketing channel is often like completing a difficult math question: show that you have the result, but also how you got to that stage. Here are some tips on how to get your great content noticed.. Read More…


The 5 Cs of Content Marketing

31st October 2014

Content marketing is a term that you simply cannot ignore in 2014. It was reported in July that 74% of CMO’s think that customised content is the future of marketing while 91% of B2B companies now use content marketing to attract new customers. Although content marketing has been around for some time, the sharp rise in uptake took place at the start of 2013. As more social media algorithms now focus on creative, original material, businesses from all sectors have now started to type furiously in order to fight their way onto our feeds. As Cobb Digital ventures down new content marketing avenues with new and existing clients, we reflect on the key elements that put the ‘c’ in content marketing.. Read More…


3 of the best things to include in your content marketing

10th July 2014

We all know that there are certain bits of content that we actually look forward to receiving. This can be for a variety of reasons, from money off vouchers to hints and tips from our favourite industry network, but creating this content can often prove tricky and time consuming.. Read More…

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