Email Marketing

Turn shoppers into customers for life with email marketing

Turn shoppers into customers for life with email marketing

14th March 2017

Repeat business is more cost-effective and efficient than constantly trying to win over new business, but it’s getting harder to achieve. Here's how email can lend a helping hand. . Read More…


Introducing the next big deal in email marketing: Email+

Introducing the next big deal in email marketing: Email+

6th March 2017

We’ve been busy in Cobb HQ over the past few months, and we’re excited to finally announce the release of our brand spanking new email marketing software, Email+.. Read More…


GDPR - Lemonade anyone?

GDPR - Lemonade anyone?

2nd March 2017

On the 15th of December, 2016, the European Parliament reached an agreement to enforce the General Data Protection Regulation(GDPR), starting from May the 25th, 2018. As an email marketer myself, this was pretty petrifying. But hey, when life gives you email lemons, turn them into a potent email lemonade.. Read More…


7 signs you need to be more creative

7 signs you need to be more creative

11th January 2017

If one of your new year’s resolutions is to reignite your creative flame, you’ve come to the right place. We’ve got seven handy hacks to make 2017 the most inventive yet.. Read More…


22 industry insights all content marketers must know in 2016

22 industry insights all content marketers must know in 2016

13th September 2016

On 2 September, a bunch of the Cobb crew travelled down to the seafront to attend the Brighton SEO conferenceOn 2 September, a bunch of the Cobb crew travelled down to the seafront to attend the Brighton SEO conference. Fun was had, people were met, and giant deckchairs were used, but most importantly, plenty of content marketing insights were learnt.. Read More…


Get smart with your email automations

Get smart with your email automations

24th August 2016

The world of email marketing is a big one. When it comes to opportunities, automations, and segmentation, where do you begin?. Read More…


5 tips for building a successful B2B email campaign

5 tips for building a successful B2B email campaign

14th June 2016

According to a recent article from The Drum, email marketing remains a key channel within B2B marketing strategies. Not only does email marketing have a proven record of generating ROI, it also allows brands to build strong relationships with their users. . Read More…


5 Steps to Sales Success

5 Steps to Sales Success

17th November 2015

Welcome to the Sales Funnel. Here we offer you a visual representation of a key element to any successful business.. Read More…


Growing an Organic Email Marketing List – In Seven Simple Steps

Growing an Organic Email Marketing List – In Seven Simple Steps

26th October 2015

According to the Email Marketing Industry Census 2015 by Econsultancy, email continues to be a leading channel for delivering ROI. With this in mind, how much time do you invest into data collection? In order to maximise your results, emphasis should be placed on collecting engaged subscribers to enhance your list and ultimately, boost results.. Read More…


Harness the Power of Current Events With Real-Time Email Marketing

Harness the Power of Current Events With Real-Time Email Marketing

15th June 2015

A key challenge for email marketers today is to set yourself apart from the noise of the busy inbox. Brands need to deliver value to their customers; whether it’s in the form of discounts, tips or useful information. Ask yourself – are you part of your customers’ conversation? Do you send emails that merge with a hot topic or event of the day? This is where real-time email marketing steps in.... Read More…


10 Email Marketing Tips to Boost Your Business this Christmas

22nd January 2015

Christmas is nearly here! As purse strings start to loosen, and the festive cheer starts to spread, marketers should be thinking about executing the perfect emailing marketing campaign. A range of opportunities can be found within B2B and B2C, from brand awareness and heightened engagement to retaining clients and generating sales. While emailing marketing is hard to ignore at this time of the year, not everyone makes the most of the time. Use these ten tips to end Q4 in style.. Read More…


5 tips for Spring cleaning your email marketing

25th March 2014

Email marketing remains the best performing online marketing channel from an ROI perspective.  This being the case it’s worth reviewing how you send campaigns to ensure you’re getting as much bang for your buck as possible.. Read More…

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