PPC

The GDPR Guide to PPC Display and Remarketing

The GDPR Guide to PPC Display and Remarketing

8th December 2017

In our previous blog, we looked at the impact on GDPR on traditional search advertising. But there are also major implications for display and remarketing.. Read More…


The GDPR Guide to Search Ads

The GDPR Guide to Search Ads

8th December 2017

Are you ready for GDPR? Find out what impact it will have on your paid search advertising.. Read More…


We’re ALL Google Analytics certified!

We’re ALL Google Analytics certified!

12th October 2017

As of last month (September 2017), we’re pleased to say that every single member of the Cobb Digital team is now Google Analytics certified! This includes everyone from MD to account management, sales, and each individual within our delivery teams. We’re proud of this and feel it highlights our dedication to ensuring the very best for our clients.. Read More…


Key words and content: the life of a digital intern

Key words and content: the life of a digital intern

15th August 2017

Getting to experience life in a real marketing environment has been invaluable for me. Here's what I learnt in my week at Cobb Digital. . Read More…


Take your (PPC) brain to another dimension

Take your (PPC) brain to another dimension

26th June 2017

You wouldn’t often associate the practice of PPC with the lyrical musings of Keith Flint from The Prodigy, and in most cases you’d be right not to. However, there is one very small instance in which we can… Dimensions.. Read More…


Which F.R.I.E.N.D.S. Character Represents Your Digital Role?

Which F.R.I.E.N.D.S. Character Represents Your Digital Role?

31st May 2017

Friends is one of those TV shows that will never grow old. Whether you want to have a lazy day watching something easy or you actually want to know if Ross and Rachel ever stayed together, it’s a classic. A combination of catching the theme tune on my Spotify playlist and having a personality discussion at work got me thinking – which Friends character would each team be?. Read More…


Emojis: the new language of digital marketing

Emojis: the new language of digital marketing

31st May 2017

Love them or hate them, emojis have been around for a while (since 1998, to be precise), and it doesn’t look like they’re going anywhere anytime soon. In fact, linguist Gavin Lucas describes emojis as “the fastest growing language of all time”, and he’s not wrong. Emojis are becoming more and more a part of our online written language, so they’re not something that can easily be ignored by digital marketers and, whilst they’re probably not going to replace words altogether in a hurry, emojis are definitely something many marketers are beginning to incorporate into their messaging.. Read More…


5 reasons why PPC and SEO work well TOGETHER

5 reasons why PPC and SEO work well TOGETHER

26th April 2017

Since my first week at Cobb Digital it’s been a running joke that PPC and SEO should fight to see who provides the most digital value. In the final straw today to find out who is better in the eyes of the wider world, we took to Twitter and created a poll which drove some good discussion points.  . Read More…


The Digital View: UK Property Industry 2013-2016

The Digital View: UK Property Industry 2013-2016

24th November 2016

As a provider of digital marketing services for the property industry since our inception, we have navigated our way through the highs and lows that have enveloped the industry in recent years. Here’s a summary of our property journey so far. . Read More…


Rich Cards and Expanded Text Ads – The latest changes to the Google Interface

Rich Cards and Expanded Text Ads – The latest changes to the Google Interface

25th May 2016

Google has made significant changes to its SERPs (search engine results page) over the last year. In an effort to make the mobile and desktop experience more seamless it recently removed text ads from the right hand side, and the increased presence of Local listings has seriously impacted the presence of Organic results for many searches. The announcements of Rich Cards and Expanded Text Ads is the latest example of Google significantly changing the way users will see their results in the future. Whilst the two announcements and features aren’t connected they’ll have a similar level of impact on the everyday user and marketer. So what’s the deal?. Read More…


Spring clean your PPC Campaigns in 2016

Spring clean your PPC Campaigns in 2016

19th March 2016

The ridiculously chilly nights are drawing to an end, and after a sunny weekend it feels like Spring is just around the corner. So with Spring drawing closer we thought about how a quick bit of Spring cleaning can be applied to some of our favourite marketing channels. First up… PPC.. Read More…


Right becomes wrong - Google's latest change to their search results

Right becomes wrong - Google's latest change to their search results

22nd February 2016

So Google has just announced that desktop searches will no longer hold text ads on the right hand side of their search results for desktop browsers. Google ads will now only feature at the very top and the very bottom of the page. For some highly searched-for terms there will be four placements at the top of the search results. This is to be rolled out worldwide imminently and is another step for Google in trying to make the mobile and desktop experience a more seamless one for its users.. Read More…


PPC: “No one ever clicks on those ads!”

28th August 2014

All search marketers have heard this from at least one potential customer at some point throughout their career. Being Google Partners, we obviously strongly disagree; we’ve seen the ROI that PPC can generate for advertisers.. Read More…


Spring clean your PPC Campaigns

18th February 2014

The torrential rain has mellowed and the sun has started to make an appearance, it's got the team at Cobb Digital excited about the end of hibernation and start of spring.. Read More…

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