PPC

5 reasons why PPC and SEO work well TOGETHER

5 reasons why PPC and SEO work well TOGETHER

26th April 2017

By Abbie Dunne. Read More…


The Digital View: UK Property Industry 2013-2016

The Digital View: UK Property Industry 2013-2016

24th November 2016

As a provider of digital marketing services for the property industry since our inception, we have navigated our way through the highs and lows that have enveloped the industry in recent years. Here’s a summary of our property journey so far. . Read More…


Rich Cards and Expanded Text Ads – The latest changes to the Google Interface

Rich Cards and Expanded Text Ads – The latest changes to the Google Interface

25th May 2016

Google has made significant changes to its SERPs (search engine results page) over the last year. In an effort to make the mobile and desktop experience more seamless it recently removed text ads from the right hand side, and the increased presence of Local listings has seriously impacted the presence of Organic results for many searches. The announcements of Rich Cards and Expanded Text Ads is the latest example of Google significantly changing the way users will see their results in the future. Whilst the two announcements and features aren’t connected they’ll have a similar level of impact on the everyday user and marketer. So what’s the deal?. Read More…


Spring clean your PPC Campaigns in 2016

Spring clean your PPC Campaigns in 2016

19th March 2016

The ridiculously chilly nights are drawing to an end, and after a sunny weekend it feels like Spring is just around the corner. So with Spring drawing closer we thought about how a quick bit of Spring cleaning can be applied to some of our favourite marketing channels. First up… PPC.. Read More…


Right becomes wrong - Google's latest change to their search results

Right becomes wrong - Google's latest change to their search results

22nd February 2016

So Google has just announced that desktop searches will no longer hold text ads on the right hand side of their search results for desktop browsers. Google ads will now only feature at the very top and the very bottom of the page. For some highly searched-for terms there will be four placements at the top of the search results. This is to be rolled out worldwide imminently and is another step for Google in trying to make the mobile and desktop experience a more seamless one for its users.. Read More…


PPC: “No one ever clicks on those ads!”

28th August 2014

All search marketers have heard this from at least one potential customer at some point throughout their career. Being Google Partners, we obviously strongly disagree; we’ve seen the ROI that PPC can generate for advertisers.. Read More…


Spring clean your PPC Campaigns

18th February 2014

The torrential rain has mellowed and the sun has started to make an appearance, it's got the team at Cobb Digital excited about the end of hibernation and start of spring.. Read More…

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