SEO

Key words and content: the life of a digital intern

Key words and content: the life of a digital intern

15th August 2017

Getting to experience life in a real marketing environment has been invaluable for me. Here's what I learnt in my week at Cobb Digital. . Read More…


What does GDPR mean for websites and SEO?

What does GDPR mean for websites and SEO?

11th August 2017

The General Data Protection Regulation is coming into effect in May 2018. All online data collection will need to be compliant to these new rulings. You can read the Cobb Digital guide to GDPR.. Read More…


The what, when and why of organic search right now

The what, when and why of organic search right now

14th July 2017

What? When? Why? The SEO team have collated recent announcements from major search engine Google  about algorithm, indexation and functionality changes. Find out what they are, when they’re happening and why you need to know about them.. Read More…


Incorporating Psychology into Your Marketing – Get Inside Their Heads!

Incorporating Psychology into Your Marketing – Get Inside Their Heads!

19th June 2017

Sometimes it is hard to get into your customer’s head. Sure, you can track user journeys, A/B test functions, and follow best practices. But how do you know what a customer is really thinking? What’s going on beneath the surface – in the unconscious mind?. Read More…


Which F.R.I.E.N.D.S. Character Represents Your Digital Role?

Which F.R.I.E.N.D.S. Character Represents Your Digital Role?

31st May 2017

Friends is one of those TV shows that will never grow old. Whether you want to have a lazy day watching something easy or you actually want to know if Ross and Rachel ever stayed together, it’s a classic. A combination of catching the theme tune on my Spotify playlist and having a personality discussion at work got me thinking – which Friends character would each team be?. Read More…


Emojis: the new language of digital marketing

Emojis: the new language of digital marketing

31st May 2017

Love them or hate them, emojis have been around for a while (since 1998, to be precise), and it doesn’t look like they’re going anywhere anytime soon. In fact, linguist Gavin Lucas describes emojis as “the fastest growing language of all time”, and he’s not wrong. Emojis are becoming more and more a part of our online written language, so they’re not something that can easily be ignored by digital marketers and, whilst they’re probably not going to replace words altogether in a hurry, emojis are definitely something many marketers are beginning to incorporate into their messaging.. Read More…


Skills You Didn’t Know You Needed For SEO

Skills You Didn’t Know You Needed For SEO

15th May 2017

Optimising websites for search results can be as confusing and convoluted as 2001: A Space Odyssey, with all of the emotional pain of Bojack Horseman Season 3. That doesn’t mean I don’t love it. Hi, I’m Lawrence and I’m addicted to SEO.. Read More…


5 reasons why PPC and SEO work well TOGETHER

5 reasons why PPC and SEO work well TOGETHER

26th April 2017

Since my first week at Cobb Digital it’s been a running joke that PPC and SEO should fight to see who provides the most digital value. In the final straw today to find out who is better in the eyes of the wider world, we took to Twitter and created a poll which drove some good discussion points.  . Read More…


7 signs you need to be more creative

7 signs you need to be more creative

11th January 2017

If one of your new year’s resolutions is to reignite your creative flame, you’ve come to the right place. We’ve got seven handy hacks to make 2017 the most inventive yet.. Read More…


The Digital View: UK Property Industry 2013-2016

The Digital View: UK Property Industry 2013-2016

24th November 2016

As a provider of digital marketing services for the property industry since our inception, we have navigated our way through the highs and lows that have enveloped the industry in recent years. Here’s a summary of our property journey so far. . Read More…


What is PESO and how does it affect me?

What is PESO and how does it affect me?

4th October 2016

Contrary to popular belief, PESO does not just refer to Mexican currency. The PESO model is really just a chain of marketing media; a way of gaining maximum coverage in order to attract as much of your target audience’s attention as possible.. Read More…


Cobb Digital celebrate Google Blue Badge status

Cobb Digital celebrate Google Blue Badge status

19th September 2016

This week, thanks to Cobb's Google Partner status, Christian and I travelled to London to attend a Google Partners Badge Celebration event at Google HQ. We were treated to a night of 'mind bending fun and eye-opening experiences' which included Virtual Reality graffiti via the unbelievably talented Tilt Brush team and a personal highlight – Google Arts confirming that we’ll now be able to go on behind the scenes tours of the British Museum (amongst others) from the comfort of our home/office.. Read More…


22 industry insights all content marketers must know in 2016

22 industry insights all content marketers must know in 2016

13th September 2016

On 2 September, a bunch of the Cobb crew travelled down to the seafront to attend the Brighton SEO conferenceOn 2 September, a bunch of the Cobb crew travelled down to the seafront to attend the Brighton SEO conference. Fun was had, people were met, and giant deckchairs were used, but most importantly, plenty of content marketing insights were learnt.. Read More…


Rich Cards and Expanded Text Ads – The latest changes to the Google Interface

Rich Cards and Expanded Text Ads – The latest changes to the Google Interface

25th May 2016

Google has made significant changes to its SERPs (search engine results page) over the last year. In an effort to make the mobile and desktop experience more seamless it recently removed text ads from the right hand side, and the increased presence of Local listings has seriously impacted the presence of Organic results for many searches. The announcements of Rich Cards and Expanded Text Ads is the latest example of Google significantly changing the way users will see their results in the future. Whilst the two announcements and features aren’t connected they’ll have a similar level of impact on the everyday user and marketer. So what’s the deal?. Read More…


Tweets Come Back To Google Search Results

22nd May 2015

This week (19/05) Google announced that Tweets are to return to Google search results via their blog. As with most initial Google rollouts this is only available in US on Google apps like Chrome and mobile networks using Google search. It will then eventually be rolled out to desktop and other countries. But what does this mean for marketers? . Read More…


White Paper: Is SEO Dead? 5 ways to rank higher in 2015

10th November 2014

By Christian Ryan. Read More…


PR vs SEO – Which is more important?

29th November 2013

By James Dempster. Read More…

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