Social Media

We’re ALL Google Analytics certified!

We’re ALL Google Analytics certified!

12th October 2017

As of last month (September 2017), we’re pleased to say that every single member of the Cobb Digital team is now Google Analytics certified! This includes everyone from MD to account management, sales, and each individual within our delivery teams. We’re proud of this and feel it highlights our dedication to ensuring the very best for our clients.. Read More…


Measuring the ROI of social media marketing - BrightonSEO

Measuring the ROI of social media marketing - BrightonSEO

15th September 2017

Our Engagement Manager, Allegra Chapman, spoke at BrightonSEO on how to measure the ROI of your social media activity. You can find the whole talk here. . Read More…


Marketing to Gen Z Myths & Truths BY A GEN Z

Marketing to Gen Z Myths & Truths BY A GEN Z

31st August 2017

There are a bunch of articles claiming to tell you how to market to Generation Z. Cobb Digital's own real life Gen Z-er busts some of they myths, and reveals a few truths, about how this age group really think and behave.. Read More…


A lesson in crisis management: the best examples of what not to do

A lesson in crisis management: the best examples of what not to do

16th August 2017

If you’ve been keeping a beady eye on social media (like we always are), you might have noticed a fallout of epic proportions after Nectar announced their partnership with the Daily Mail. After poor old Sainsbury’s got dragged into the fray, we got to thinking; how can brands stop digging themselves a hole when a crisis when it hits?. Read More…


Key words and content: the life of a digital intern

Key words and content: the life of a digital intern

15th August 2017

Getting to experience life in a real marketing environment has been invaluable for me. Here's what I learnt in my week at Cobb Digital. . Read More…


How Game of Thrones would unfold if Westeros had internet

How Game of Thrones would unfold if Westeros had internet

14th July 2017

Now that season seven is fast approaching, with the first episode airing this Sunday, I thought it would be fun to take my mind away from work on a Friday afternoon to get an understanding of just how Westeros would fair in the digital age. Warning: there may be spoilers!. Read More…


Which F.R.I.E.N.D.S. Character Represents Your Digital Role?

Which F.R.I.E.N.D.S. Character Represents Your Digital Role?

31st May 2017

Friends is one of those TV shows that will never grow old. Whether you want to have a lazy day watching something easy or you actually want to know if Ross and Rachel ever stayed together, it’s a classic. A combination of catching the theme tune on my Spotify playlist and having a personality discussion at work got me thinking – which Friends character would each team be?. Read More…


Emojis: the new language of digital marketing

Emojis: the new language of digital marketing

31st May 2017

Love them or hate them, emojis have been around for a while (since 1998, to be precise), and it doesn’t look like they’re going anywhere anytime soon. In fact, linguist Gavin Lucas describes emojis as “the fastest growing language of all time”, and he’s not wrong. Emojis are becoming more and more a part of our online written language, so they’re not something that can easily be ignored by digital marketers and, whilst they’re probably not going to replace words altogether in a hurry, emojis are definitely something many marketers are beginning to incorporate into their messaging.. Read More…


Facebook Live one year on - pros and cons for brands

Facebook Live one year on - pros and cons for brands

11th May 2017

There is no doubt that Facebook Live, Periscope and live streaming via social media is going to change the way both brands and individuals communicate. Almost every social media platform either has a streaming service or is planning to reveal one this year.. Read More…


United Airlines: how to turn a spot of local difficulty into a global disaster

United Airlines: how to turn a spot of local difficulty into a global disaster

12th April 2017

A crisis management expert carries around a kit-bag containing a whole bunch of communication skills and a spell book containing a few dark arts. But most of the space is taken up with … yep, common sense.. Read More…


Why you’re measuring the ROI of your social media activity wrong

Why you’re measuring the ROI of your social media activity wrong

11th April 2017

Don’t take it personally, it’s not just you. 60% of marketers say that measuring ROI is their biggest social media challenge, and 80% are relying on likes and shares without taking into account whether these channels are having any impact on business objectives.. Read More…


What can we learn from that BBC Skype interview?

What can we learn from that BBC Skype interview?

17th March 2017

Yes, that video. The one that has since been shared across the world too many times to count.. Read More…


The many hats of a digital content marketer

The many hats of a digital content marketer

24th February 2017

Businesses were once quick to judge the value of content marketing. Today, content marketing teams are recognised as a crucial part of an integrated, digital-driven team, with more hats to wear than a high-end milliner.. Read More…


7 signs you need to be more creative

7 signs you need to be more creative

11th January 2017

If one of your new year’s resolutions is to reignite your creative flame, you’ve come to the right place. We’ve got seven handy hacks to make 2017 the most inventive yet.. Read More…


The Digital View: UK Property Industry 2013-2016

The Digital View: UK Property Industry 2013-2016

24th November 2016

As a provider of digital marketing services for the property industry since our inception, we have navigated our way through the highs and lows that have enveloped the industry in recent years. Here’s a summary of our property journey so far. . Read More…


What the heck is Natural Engagement?

What the heck is Natural Engagement?

2nd November 2016

My name’s Allegra, and I’m the Natural Engagement Manager at Cobb Digital. It’s the kind of job title that tends to raise a few eyebrows, and even I have to stop myself doing air quotes every time I say it. So I thought I would take this opportunity to explain what it actually is, and why it matters.. Read More…


What is PESO and how does it affect me?

What is PESO and how does it affect me?

4th October 2016

Contrary to popular belief, PESO does not just refer to Mexican currency. The PESO model is really just a chain of marketing media; a way of gaining maximum coverage in order to attract as much of your target audience’s attention as possible.. Read More…


Social Media in the ‘Real World’: The Power of a #Hashtag

Social Media in the ‘Real World’: The Power of a #Hashtag

20th September 2016

For you online savvy folk you’ll know hashtags have the power to unite thoughts, spark viral frenzies and create explosive messages. Here we look at harnessing the power of a hashtag to garner results in the ‘real world’.. Read More…


Facebook is waging war on clickbait

Facebook is waging war on clickbait

18th August 2016

‘You won’t believe this’, ‘Click here to find out what happens next’; these headlines probably sound very familiar to any Facebook users reading this (which is most of you, we expect). Headlines like this are termed clickbait and they’ve been around for a while now. They seem harmless, and to all intents and purposes, they are. They’re just annoying for Facebook users. That’s why Facebook is waging war on them. And they’ve finally had a breakthrough! You’ll never believe what happens next (sorry, we couldn’t resist).. Read More…


Top Twitter Accounts all Social Media Marketers Must Follow

Top Twitter Accounts all Social Media Marketers Must Follow

30th June 2016

Take a look at our top Twitter accounts across a variety of sectors to seek inspiration for your next post.. Read More…


10 Positive Things to Come Out of The EU Vote on Twitter

10 Positive Things to Come Out of The EU Vote on Twitter

25th June 2016

Whether you’re proud or plain peeved at the recent referendum result, one thing is for certain, Twitter was a great place to browse that day. We decided to document our own journey on the platform on 25 June. . Read More…


Our Top Tips For Insta-Success

Our Top Tips For Insta-Success

6th June 2016

Whether it’s sharing a photo of our cat with a hat on, or liking that gorgeous banoffee pie on our favourite food account, Instagram has secured it’s place amongst many social media enthusiasts, as their app of choice. It’s also become an integral part of many marketing departments strategies.. Read More…


Snap Your Way To Marketing Success

Snap Your Way To Marketing Success

19th May 2016

It’s safe to say we’re officially approaching Summer mode – we can stop taking our coats out with us just ‘incase’ it gets freezing at some point during the day, and can finally enjoy sitting in a beer garden after work. It’s also safe to say that as soon as the sunshine and warm weather greets us, Snapchat goes crazy for filtered cider photos and ‘hotdog legs’ in the garden. . Read More…


The places to be: 2016 European travel and marketing trends

The places to be: 2016 European travel and marketing trends

18th March 2016

Let’s make 2016 a year of amazing travel memories by taking a look at leading travel campaigns, industry opportunities and the best trends.. Read More…


6 Tips to Create Everlasting Engagement on Twitter

6 Tips to Create Everlasting Engagement on Twitter

2nd March 2016

With more than 500 million tweets being sent on average a day, it’s easy for your Tweets to go unseen and be swept under the carpet. As your profile is competing against 350 million other active accounts, it is vital to do all you can to stand out from the crowd. We’ve put together six simple steps that will help you to attract new followers and get your Tweets noticed.. Read More…


4 Monumental Social Media Trends for 2016!

4 Monumental Social Media Trends for 2016!

27th January 2016

It’s already the end of January and you’re panicking that you haven’t finalized your social media strategy ready for the year ahead right? Don’t fret; we’ve compiled 4 key updates that you should be considering for 2016.. Read More…


Creating Content for Millennials – infographic

Creating Content for Millennials – infographic

8th December 2015

Insights on how brands should establish the right line of communication to connect with the vast millennial cross-section of society. . Read More…


5 Steps to Sales Success

5 Steps to Sales Success

17th November 2015

Welcome to the Sales Funnel. Here we offer you a visual representation of a key element to any successful business.. Read More…


Instagram for Business - 5 Simple Steps for Success

Instagram for Business - 5 Simple Steps for Success

22nd October 2015

Don’t be fooled, there is so much more to Instagram than sharing images of your exotic vegan pudding or your new leopard print Nike trainers. Using Instagram for your brand can open up a world of opportunity, with potential to reach over 400 million active users. Unlike Facebook, Instagram doesn’t currently provide the option for a ‘Business’ page on their site so it’s really important to distinguish yourself as a brand to expand your marketing potential.. Read More…


One Week in Presentations: The Importance of Digital Marketing

One Week in Presentations: The Importance of Digital Marketing

6th October 2015

It’s been a busy few weeks for Cobb Digital MD James Dempster. He’s been here, there and everywhere educating the SMEs of Sussex on the importance of digital marketing.. Read More…


Hug or Hate? The Facebook Dislike Button.

Hug or Hate? The Facebook Dislike Button.

2nd October 2015

Facebook announced last week that the “dislike” button is currently under development. My first thought when I heard this news was to question why they have made it easier to embrace online negativity. Unlike the social app Yik Yak, which allows you to anonymously vote up or down on strangers’ posts in your area, Facebook will show you which ‘friends’ don’t like what you’re posting- a lot harsher when your ratio of dislikes to likes on your new profile picture is 5:1.. Read More…


What Marketers can learn from the True Detective Phenomena

What Marketers can learn from the True Detective Phenomena

24th July 2015

So we’re half way through one of the most talked about TV shows of the decade, and this highly anticipated second series has got every loyal fan’s tongues wagging. I want to take a look back at the successes of this much loved series’ digital marketing tactics, and analyse how this has helped to create a ‘McConaissance’ of an online campaign.. Read More…


The Digital Game Of Thrones

The Digital Game Of Thrones

14th July 2015

It’s been a month since the last Game Of Thrones episode aired, and probably around 9 months until we find out whether or not everyone’s favourite bar steward is really going to quit the The Great Wall for good. It’s going to be a long, cold and dark period ahead for all. With this in mind I thought I’d create an incredibly tenuous, and somewhat useless parallel between my favourite programme, and another passion… Digital Marketing.. Read More…


5 Tips to Leave Your Mark on the Social Media World

5 Tips to Leave Your Mark on the Social Media World

2nd July 2015

Having just celebrated social media day (on the 30th July) it had me thinking about how ever-growing, exciting and powerful the online space really is. Over the past year I’ve been an apprentice at Cobb Digital and have learnt a lot of tips and tricks along the way. It's time to share my insights on how you can make your brand succeed, grow your engagement and leave your mark on the social media world.. Read More…


Harness the Power of Current Events With Real-Time Email Marketing

Harness the Power of Current Events With Real-Time Email Marketing

15th June 2015

A key challenge for email marketers today is to set yourself apart from the noise of the busy inbox. Brands need to deliver value to their customers; whether it’s in the form of discounts, tips or useful information. Ask yourself – are you part of your customers’ conversation? Do you send emails that merge with a hot topic or event of the day? This is where real-time email marketing steps in.... Read More…


Using Social Media to Drive Revenue

Using Social Media to Drive Revenue

10th June 2015

One of the most common things I get asked is “how do I prove to my board that spending money on social media marketing results in additional revenue?” It used to be a tricky one, but not any more.. Read More…


The Seven Wonders of Woobox

29th May 2015

My team has had to listen endlessly to my tirade of loving praise for our newest pieces of digital software – Woobox. I’m completely hooked and maybe by the end of this blog you will be too.. Read More…


Facebook F8 Conference 2015: What Brands should take from it

21st April 2015

Facebook held its annual F8 conference earlier this year making key announcements about what you can expect from the app giant in the near future. And it holds a lot of promise for brands and marketers, offering new and innovative ways to connect with audiences in a more open and efficient way. . Read More…


How Social Media Has Transformed UK Politics in 2015

6th March 2015

    In today's digital climate, social media has become a necessary evil for UK politicians in the run up to the election in May. Here's how social media has transformed politics in 2015.  . Read More…


Facebook have just launched Product Ads

19th February 2015

What does this mean to you? If you have a product that you're trying to sell online, this is massive.. Read More…


Writing a social media strategy

2nd February 2015

“Every post you make on a social media platform is an opportunity for customers to convert.” Forbes 2014 “Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven’t already.” Richard Branson 2014 . Read More…


Breakfast seminar: Where recruitment meets social media

20th October 2014

. Read More…


Instagram Pigs You Should Be Following!

8th September 2014

By Petrushka Lee. Read More…


3 of the best things to include in your content marketing

10th July 2014

We all know that there are certain bits of content that we actually look forward to receiving. This can be for a variety of reasons, from money off vouchers to hints and tips from our favourite industry network, but creating this content can often prove tricky and time consuming.. Read More…


We’re going Vine crazy, But is it right for you?

12th May 2014

By Petrushka Lee. Read More…


Make more money from the new style Facebook advertising

8th April 2014

by James Dempster. Read More…


Snapchat Anyone?

12th March 2014

by James Dempster. Read More…


Using social media to increase business

10th February 2014

By James Dempster. Read More…


New Year, New You? Now is the time to start a business blog!

2nd January 2014

By James Dempster. Read More…


Is Linkedin purely for endorsing people I’ve never met or will it get me any new leads?

29th October 2013

I recently gave a presentation to a group of businesses about using Linkedin effectively for the promotion of your business and the acquisition of new leads, which changed some people’s view from “No way, Linkedin is for endorsing Joe Bloggs for his excellent customer service skills” to “I’ll give that a go”. I’m sure that most of you out there use Linkedin, but are you getting the most from it? Read below for some easy to fix items that will result in more leads.. Read More…


Why you should take an interest in Pinterest

14th December 2012

Facebook, Twitter, YouTube and now you can add Pinterest to your social media marketing strategy. Pinterest has around 25 million users and holds the record for being the fastest social network to reach 3 million users, making it a network not to be underestimated.. Read More…


Alive and Tweeting

20th April 2012

Here at Cobb PR we thought that it was finally time to share our tweets with the rest of the world wide web outside of the twittersphere.. Read More…


The future for social media is in sight

29th March 2012

They used to say a picture is worth a thousand words, but now perhaps the saying a picture is worth 146 characters is more accurate.. Read More…

Sign up to our newsletter Sign Up
Contact Us