Case Studies and Testimonials

We're lucky to work with some fantastic companies. Here is some of our latest work that we've done for them, along with what it's achieved for them.

 

 

Find out how we increased overall website traffic by 26% in less than 12 months.

Challenge

KIMS Hospital opened in April 2014 and is the largest independent hospital in Kent, offering a range of services to self-pay, privately insured and NHS patients. A number of specialties offered at KIMS Hospital are unique to independent hospitals in Kent including nuclear medicine and interventional cardiology. The organisation’s number one objective is to provide safe, outstanding quality care for patients.

Being a relatively new hospital, KIMS Hospital’s challenge was to increase brand awareness in Kent, East Sussex and South East London, and highlight the USPs in order to attract more patients. 

Another difficulty we discovered on beginning work with KIMS Hospital, is the bespoke website created by a previous agency, which has limited opportunities for further development. This means that other digital avenues to reach people are all the more important and need to be maximised.

Solution 

KIMS Hospital was keen work with an agency that could complement an innovative approach whilst supporting growth-focussed revenue targets. Cobb Digital was appointed due to our extensive healthcare experience and passion for the sector, our results in supporting similar objectives for other clients, our creative data-driven approach, and our robust planning process.

The key to the success of this activity is working in partnership. Planning is a collaborative process, and campaign execution is divided according to who can best deliver the work in the time / budget available. We focus on areas where we’ll add the most value and digital experience, whilst other tasks are better undertaken by KIMS Hospital marketing team.

Flexibility is vital to the relationship as we also support in areas that are not necessarily ‘in scope’, making our agile working process ideal. Using our hours-based, agile model we are able to move the team’s time to where it’s needed most as the needs of KIMS Hospital change. 

Outcome 

Since working with KIMS Hospital we have:

  • Worked closely with the team in the development of the marketing strategy
  • Tackled the most urgent website development work, and identified further areas for improvement, prioritising and managing the delivery of several key development tasks
  • Collaboratively planned and delivered cross-channel campaigns for cardiology, orthopaedics and recruitment
  • Helped to set targets for the business, regularly reporting on key measures, such as leads generated by the campaigns and cost per acquisition
  • Set up, developed and managed core PPC campaigns, whilst supporting and upskilling the in-house team to manage others
  • Created new web content and pages for the site
  • Provided ongoing insight into website development, and planning for a potential new site

 

Overall, since we began working with KIMS Hospital, website traffic has increased by 26%.

 

Recruitment campaign example:

KIMS Hospital wanted to attract new nurses and those in other clinical roles to an open day where they could find out more about working at KIMS Hospital and ultimately apply to join the team. Our approach was as follows:

  • We supported in the creation of digital assets to ensure the material was compelling but not controversial, and struck a chord with the right people
  • Working to the budget available we recommended the channels that would drive most leads in targeted and trackable fashion
  • We created and ran a series of Facebook ads targeted at specific professions, and Google text and display ads
  • We provided a social strategy and framework for the in-house recruitment team to follow to ensure the organic social activity would also support the overall objectives
  • We used our in-house software to create a landing page and sign-up form quickly and easily on the website – the software was also used to track the leads coming in, which KIMS Hospital could instantly access, making them able to follow up with individuals directly and immediately

Results:

  •  62 sign ups from the channels managed by Cobb Digital
  • 7,600 people reached on Facebook with a 5.54% conversion rate
  • 1,900 clicks to the website from search engines with a 2.25% conversion rate 

To find out more about the work we do, get in touch with our team.

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