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4 Simple Tactics For PPC Success In 2016

PPC is now (as it has been for a long while) a leading online marketing channel for businesses.

There have been masses of developments marketers have had to master over the years to stay on top of the PPC game from match type to quality score to the display network, to name just a few. This white paper shows you which four tactics every marketer needs to employ in 2016.

By the end of this white paper you’ll have learned:

  • The three most popular methods of remarketing
  • Which ad extensions to choose to make your PPC campaigns excel
  • How to benefit from video marketing via AdWords
  • Benefits of Geo-targeting
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